Pricing Options a Wedding Photographer Should Tackle
Pricing is one of the most intimidating topics to tackle with your potential clients as a wedding photographer.
But then, it is something that you cannot do away with. The entire reason why you chose a career as a wedding photographer is because of the fact that it is something that is sustainable and something that you will definitely be able to make a decent living out of. That is why it is extremely important that you go through the pricing discussion with finesse and with the best possible kind of positioning for your products as well as for your services as a professional wedding photographer. It should always be concise and on point. Do not lose sight of the goal. Your main aim is to book your clients and to have them go see things your way. Make them understand how reasonable your pricing is and how it is the best possible suit of services that will really work well for them and for the kind of coverage that they are trying to achieve for their wedding.
Start and end time of your coverage as a wedding photographer should be clearly stated.
This needs to be clearly stated at all times. That way, if ever there will be delays on their end or on the end of the rest of the other vendors that they have hired, they will know full well that the clock is ticking. If you end up having to wait around for 3 hours before the event starts, you will end up extending 3 hours or more compared to what was initially discussed. If you let your clients go scot free with this, then you definitely end up at the losing end of the stick and that is something that you should anticipate and avoid as much as possible. The long and short of it is that you are technically trying to run a business by making a career out of being a wedding photographer in essex and that is why you should make sure that you are covered at all times.
You need to state the kind of pricing basis you have as well.
Are you charging by the hour or do you have a flat rate with a start and end time and then you charge by the hour moving forward? You need to know what kind of pricing terms you need to go ahead with so that you will be able to establish this with your clients beforehand. Encourage any questions that they might have and try to entertain this as much as possible. Be detailed with the things that you explain out to them and try to itemize things as you go along. Go to a pricing plan and stick to it. Make a few tweaks if you need to and leave things at that.
Talk to them about the terms of payments for your wedding photographer services.
Normally, as a wedding photographer, you should require a deposit of about 50% initially and then you can move on from there.