Pricing services should not be that difficult. But when discussions come to money, generally, it is usually a thin line to walk on. Rightly so. Sometimes, clients can feel that they are being over-charged and you, the photographer will feel otherwise, thinking you are doing the client a favour.
Moreover, couples hardly understand the amount of work and effort a wedding photographer puts into getting the job done.
In Kent, wedding photographers charge quite high. A survey of 340 professional wedding photographers in England reported that the south-east regions are more expensive for wedding photographers. This might be because the south-east regions are the most populated of the official nine regions. Quite understandable.
So, I have taken the liberty to propose how Wedding photographers Kent should price their services. The price page on https://www.pennyyoungphotography.com/ will give you a pretty much laid down approach to fixing prices. Of course, I won’t give specific values to how much should be charged, but these few guidelines should help.
A good way to start to determine prices for your work is to find out how much other people charge. Note that you are not taking their prices and making it yours. You are looking at their work, how well people rate them, how good and creative you think their photographs are, and then, you look at their charges.
You can start by visiting websites and asking for a quote. Many wedding photographers based in Kent (and elsewhere) won’t publish exactly what their rates are but will usually put up a starting price. If you have close friends, or buddies who are just about to wed, or who have, ask how much they were charged.
You can prepare a list of the names, an honest evaluation of the person’s work, and how much the person generally charges.
This way, you can compare what you do – how good your work is – with what others do. Have it at the back of your mind that you are not choosing other photographers’ rates.
It is important to have an idea of how people will perceive your work. Do this by asking close friends if they’ll hire you or if your photos are good. Ask for honest feedback. Ask strangers too.
An honest evaluation of your work will go a long way in not putting off potential clients when they look through your portfolio. At the end of the day, it isn’t about the skills you have or how sophisticated your camera is, but about what potential clients see.
By following the first two recommendations – market research and work evaluation – you have a pretty much good idea where your price range should fall. If you are a beginner, you should charge below the average, building up a solid portfolio and reputation as you go. Charging too close to the average or even above that will definitely put off clients.
If you have experience, have been in the industry for some time, and aren’t getting appreciable jobs, then you should sit back and evaluate your prices. You can check out photographers who are as good as you are and charge a tad below their rates.
It is vital that you have a range of options and packages available to clients at different rates. The idea is to have varieties so that clients can have options to choose from.
Remember that there is a lot of competition and wedding photographers Kent will always be in high demand. So, make sure that you are in the picture always by setting reasonable prices that won’t put off clients.